Friday, February 15, 2008

"The Digital Revolution"

A study released today by Nielsen on the "digital TV readiness" pertaining to the February 2009 transition to all-digital TV signals had some suprising results.They found that older Americans are better prepared for the switch than younger age groups and that by race those most unprepared for it are Hispanics.The outcome of the survey was also influenced by what the industry calls "cable penetration".Ranked by market,NY has the most readiness,with only 3.5 percent of surveyed households who have non-digital sets and get TV "over the air"By comparison,Portland,OR,was the least prepared television market,with 22.4 percent of surveyed households with non-digital TV and UHF signals.
The survey also noted a vital fact that alot of people do not realize.It seems like alot of people think they will have to replace all their TV sets or buy converters and that is simply not true.Homes receiving satellite TV(all digital Directv or DishTV) or digital cable(Comcast,Charter,etc)will have to do nothing.Which leads me to the question-why all the fuss?How many of us actually still only get over the air channels?

1 comment:

Anonymous said...

I actually believe if you get regular cable you are also safe, does not have to be didital cable. Correct me if I am wrong.

JIM

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